林莓莓 Brand Strategy

Agricultural branding in China’s Yangtze Delta is stuck in the 1990s—generic packaging, no story, competing on price alone. We surveyed 1,200+ consumers to map purchase drivers and price sensitivity for Suzhou’s “林莓莓” agricultural products. The PEST-SWOT analysis revealed a positioning gap: premium local produce with zero brand equity.

We deployed a Claude + Flux + Midjourney AIGC toolchain that cut creative iteration from weeks to days—3x faster than traditional agency workflows. The pipeline generated brand stories, mascot concepts, and packaging variants—all validated against the consumer survey data. Projected 40%+ user engagement increase. National Second Prize in the marketing innovation category.